Faces On Facebook: Associated Factors In Choosing The Facebook Profile Picture By Young Adults In SLIATE

This is a preliminary study which focuses on Facebook profile picture from two different perspectives; selection and substitution. It attempt to identify & evaluate the related variables that has an impact on profile picture selection. Participants include 309 male and female Facebook users between the ages of 18 to 34 who are enrolled in a higher education institute in Sri Lanka. The analysis finds that profile picture categories differ according to gender. Majority of the males prefer to use their own close up photo while female equally like to use their own close up photo or a photo of a celebrity. Profile picture category did not significantly vary by age, perhaps because of less variation in the age group considered. But it depends on the appearance Facebook user is trying to convey through the profile picture. The individuals who post their own close up photos believe that they appear attractive. The individuals who feel that they look happy are uploading photos with their friends mostly. Most of the individuals change their profile picture when they find a better picture. Reason for changing the profile picture vary according to the age. The males believe they can build an impression about themselves through the profile picture whilst the females� respond is neutral. Implications of these findings, as well as suggestions for future research, are discussed.

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