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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 11, November 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Construction Of Adapted Emotional Dissonance Scale For Individuals In Service Sector

[Full Text]

 

AUTHOR(S)

Thanesa Iyer, Dr.Jaya Yadav

 

KEYWORDS

Adaptation, Adapted scale, Dissonance, Emotional Dissonance, Emotional Dissonance Scale, Instrument, Scale adaptation,

 

ABSTRACT

The survey report of Ministry of Statistics and Programme Implementation, 2018-19 reveal that service sector alone contributes for 54.17 per cent of India’s Gross Value Added at current price. With employers across globe focused on “Hiring smiling faces” employees in service sector are constantly forced to hide and fake their emotions. The constant faking or hiding of emotions by service sector employees give rise to the phenomenon of Emotional Dissonance. Emotional dissonance is the unease developed as a result of hiding and faking emotions at work. Researchers over years have proved the harmful effect of emotional dissonance on employee well being and organization effectiveness. Therefore it is of utmost importance to keep a check on emotional dissonance of employee by developing a emotional dissonance scale as till date there are very few scale designed to measure emotional dissonance and even fewer to designed to cater across service sector. Thus the present study aims to adapt all the available emotional dissonance scale rated on 5 point scale. For the purpose of study a sample of 130 service sector employee were chosen using simple random sampling and the scale item were chosen using exploratory factor analysis and validated using confirmatory factor analysis. The final adapted scale was uni-dimensional in nature and comprised of 4 item on a 5 point scale with the internal consistency coefficient 0.798 for the whole scale. Therefore the findings suggest that Adapted Emotional Dissonance Scale is sufficiently reliable and valid for individuals working across service sector organization

 

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