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The Influence Of Business Partnership And Competitive Strategy On Business Performance
(A Survey On Footwear Industry In The Province Of Banten, Indonesia)
[Full Text]
AUTHOR(S)
Winarjono, Sucherly , Surachman Sumawihardja
KEYWORDS
KeyWord: Business Partnership, Competitive Strategy, Business Performance,PLS,Footwear industry
ABSTRACT
Abstract: The footwear industry in Banten Province is facing the issues of low business performance in the last five years caused by an inappropriate competitive strategy and business partnership that is not close yet. This research aims to study about business partnerships and competitive strategy on business performance of footwear industry in the Province of Banten. The study is conducted by descriptive and explanatory survey methods. The unit of analysis are companies of footwear industry in Banten Province. Time horizon is cross-sectional, which the study was conducted at a time simultaneously. The hypotheses is tested by using PLS. The finding of the study reveals that the company’s management of footwear industry in the Province of Banten does not have a close partnership yet, and have not been implement appropriate competitive strategy yet to improve their business partnership. There is simultaneous influence of business partnership and competitive strategy on business performance. The influence of competitive strategy is greater than business partnership’s influence in improving business performance.
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