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IJSTR >> Volume 3- Issue 11, November 2014 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Designing Campaign Message Through The Main Visual Elements In Character Animation

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Rina Wahyu Winarni, Winny Gunarti W.W., Wirawan Sukarwo



Keywords: campaign message, visual elements, character animation.



Abstract: Animated film could be one form of media campaigns. This study designed a short animated film entitled “The Story of Three Little Girls” as a creative strategy to help socialize the issue of human trafficking, especially for teenage girls in Indonesia. As a media campaign this animated presents visual narrative and the main characters. The visual narrative of character animation involve the visual elements, consisting of visual style of facial features, body posture, and fashion style. Qualitatively, the discussion about the visual elements using a semiotic approach to reading visual signs in the character animation. Quantitatively, this study also involving 130 students to read the meaning of the visual style. The visual narrative of character animation show the main visual elements that can build the campaign message.



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