Strategy For Increasing Five Feet Traders 'Income In Jember Regency  Based On Demography Study And Social Economy

The purpose of this study was to analyze the influence of working hours, the amount of working capital, the number of family dependents and the length of work as street vendors to the income of street vendors in the city of Jember. To analyze in depth the fundamental issues faced by street vendors in the city of Jember and to design strategies for increasing PKL income. To determine the effect of working hours, working capital, number of family dependents and length of work as street vendors on income, multiple linear regression analysis is used. To develop strategies for increasing PKL revenues, SWOT Analysis is used. The results showed that simultaneous (Test-F) variables of working hours, total working capital, number of family dependents and work experience together had a significant effect on family income. The strategy that can be chosen is to innovate to create a new variant of the products offered by utilizing existing materials and adapted to dynamic consumer tastes and evaluation of business development and management plans. By utilizing strengths and opportunities and reducing weaknesses and anticipating existing threats.

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