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IJSTR >> Volume 6 - Issue 10, October 2017 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Evaluation Of User Experience And Its Economics In E-Commerce

[Full Text]



Praneeth Kumar Baru, Roopasri Vemula



User experience, UX, time span, period, visual design, information architecture, e-commerce



User Experience pertains to designing, studying and evaluating experiences that users have while using or interacting with the system with a specific context. UX is seen as a field of study, a phenomenon and as a practice as well. To understand it with an analogy; justice as a phenomenon, law as a field of study and a lawyer’s work as a practice. Evaluating the user’s experience can help quantify or measure to the extent to which the system is being understood or perceived the way it is supposed to be. Evaluation methods can take various forms and are categorized in this paper. Essentials of the user experience are elaborated and furthermore, some quantified data is presented that discusses the role user experience in e-commerce website and also the future prospects of the e-commerce domain are briefly described.



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