IJSTR

International Journal of Scientific & Technology Research

Home About Us Scope Editorial Board Blog/Latest News Contact Us
0.2
2019CiteScore
 
10th percentile
Powered by  Scopus
Scopus coverage:
Nov 2018 to May 2020

CALL FOR PAPERS
AUTHORS
DOWNLOADS
CONTACT

IJSTR >> Volume 9 - Issue 9, September 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Factors Influencing The Customers’ Preferences On Libyan Islamic Banks

[Full Text]

 

AUTHOR(S)

Ismail Omar, Ashour; Albattat, Ahmad; S. M. Ferdous, Azam

 

KEYWORDS

Islamic Banks, Preference, Customer Preference

 

ABSTRACT

The success of Islamic banks and their presence in permanent competition requires constant care to study the bank's current and prospective clients. And recognize their desires and needs, also, to satisfy them as much as possible, by answering questions of the most important What are the factors determining the choice of customers to banks? The study aimed at identifying the factors affecting customer preferences of Islamic banks in Libya. Relying on quantitative research and based on the analytical approach by collecting data from a sample of (291) customers of the Jumhouria Bank in its Islamic branch, by using the questionnaire instrument, the study confirmed the positive impact of factors (Religiosity, Quality of service, Perception, Confidence) on customer preferences of Islamic banks, where the results confirmed that we find that the most influential factor on customer preference for Islamic banks is the factor of religiosity, as explained by (49.8%) of the change in customer preferences for Islamic banks, and then the confidence factor, where it explained the rate of (32.1%), and finally the weak factor perceptions of customers and their perception of Islamic banks by the interpretation of (6.9%).

 

REFERENCES

[1] Abdul Jalil, Md. Rahman, Muhammad Khalilur, (2014), The Impact of Islamic Branding on Consumer Preference towards Islamic Banking Services: An Empirical Investigation in Malaysia, Journal of Islamic Banking and Finance, ISSN: 2374-2666 (Print) 2374-2658 (Online).
[2] Aboazid, Mustafa, (2017), Islamic Banking Strategy and its Impact on Microfinance in Libya: Al-Gomhuriya Bank Model, Unpublished Doctorate, Malaysian University of Malaya, Malaysia.
[3] Abu Hameera, Mustafa, Suissi, Anwar, (2010), Turning Traditional Banks in Libya Towards Islamic Banking, IIFS, Tripoli, Libya.
[4] Abu Zaid, M. (2017). The strategy of Islamic banks and their impact on the financing of small projects in Libya: The Republic of the Republic as a model. Unpublished doctoral thesis. Malaysia: Malaysian University of Malaya.
[5] Adiele, K.C. (2012), “New product development and consumer innovative behaviour: an empirical validation study”, European Journal of Business and Social Sciences, Vol. 1 No. 6, pp. 97-109.
[6] Ahmad, A., & Bashir, R. (2014). An Investigation of Customer’s Awareness Level and Customer’s Service Utilization Decision in Islamic Banking. Pakistan Economic and Social Review, 52(1), 59–74. https://doi.org/http://pu.edu.pk/home/journal/7/Current-Issue.html
[7] Al - Mekawi, M. M. (2012). Investment in Islamic banks. Egypt: Dar Al Fikr and Law for Publishing and Distribution.
[8] Al- Fugahaa, S. A. (2012). Factors Affecting Customer Satisfaction with the Services of Islamic Banks in Palestine. Jordanian Journal of Business Administration, 8(2).
[9] Al-Hamrouni, N. A., & Sulaiman, M. S. (2013). The Future of Call for the Islamization of the Banking System in Libya (Idea and Practice Experience), Juristic and descriptive analytical study, Master Thesis. Malang, Indonesia: Maulana Malik Ibrahim Islamic University.
[10] Al-Nabasi, Zeinab, and the logo, Ishaq, (2015), The Effect of Bank Employees 'Behavior on the Customers' Confidence in Their Perspective (Jordan National Bank), Journal of Administrative Sciences, Volume 42, No.2, Jordan.
[11] Alshamry, Hussin. (2016). Consumer behavior theories. Babel University. Iraq.
[12] Arif, M. (2018, June 22nd). Islamic Renewal Perspective of Transactions (Islamic Banks and Sukuks). Retrieved from Manar Al Islam Website: https: // islammanar.com
[13] Asdullah, M. A., & Yazdifar, H. (2016). Evaluation of factors influencing youth towards Islamic banking in Pakistan. ICTAT Journal on Management Studies, 2(1), 217-223.
[14] Bashir, M. H. (2013). Determinants of the selection of Islamic banks from the view of individual learners with the Islamic banks in the State of Kuwait (analytical study). Master Thesis. Amman. Jordan: Middle East University.
[15] Bogerj. Fatah, (2015). The impact of advertising message on final consumer behavior: Mobiles Company as case study. Master Thesis. University of Mohand Olhaj. Algeria.
[16] Bordens, K. S. & Abbott, B. B. (2014). Research Design and Methods. A Process
[17] Cengage Learning, Inc.
[18] Ejbarah, Z. H., & Ejbarah, A. M. (2016). The role of Islamic banks in supporting small and medium enterprises in Libya. Journal of Academic Research (Fifth issue).
[19] El- Tarrad, I. E., & El- Houti, S. E. (2010). Legislation and Procedures Governing the Relationship between Islamic Banks and the Central Bank - Comparative Study between Jordan and Libya. Second International Conference on Islamic Financial Services. Tripoli. Libya: Higher Center for Financial and Administrative Professions. Academy of Graduate Studies.
[20] El-Khuraiji, A. R. (2016). $ 3.4 trillion Islamic Banking Assets by 2018. Arab Markets, March 20.
[21] Hanna, N., Wozniak, R., & Hanna, M. (2013). Consumer behavior: An applied approach (4th ed.). Dubuque, IA: Kendall Hunt.
[22] Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behaviour: Building Marketing Strategy (11 ed.). New York, America: McGraw-Hill, Irwin.
[23] Johnson, R. B., & Christensen, L. (2010). Educational Research: Quantitative,
[24] Jumani, Z.A. & Siddiqui, K. (2012). Bases of Islamic Branding in Pakistan: Perceptions or Believes, Interdisciplinary journal of contemporary research in business, 3(9).
[25] Jumhouria Bank, (2013), Islamic banking and banking future, publications of the Republic Bank, Tripoli, Libya.
[26] Khan, A.K. and Khanna, T. (2010), “Is Faith A Luxury for The Rich? Examining the Influence of Religious Beliefs on Individual Financial Choices”, Available At: Http://People.Hbs.Edu/Jsiegel/ Khankhanna201004.Pdf.
[27] Khan, M.S. Norman, Hassan M. Kabir. (2008). and Shahid, A. Ibneyy. “Banking behavior of Islamic bank customers in Bangladesh”, Journal of Islamic Economics, Banking and Finance, January pp 159-180.
[28] Kishada, Zeyad M. EM. Wahab, Norailis Ab. (2013), Factors Affecting Customer Loyalty in Islamic Banking: Evidence from Malaysian Banks, International Journal of Business and Social Science, Vol. 4 No. 7.
[29] Mahdzan, N., Zainudin, R., & Au, S. (2017). The adoption of Islamic banking services in Malaysia. Journal of Islamic Marketing, 8(3), 496-512. doi: 10.1108/jima-08-2015-0064.
[30] Rogers, T. B. (1995). The psychological testing enterprise: An introduction. Pacific Grove, CA: Brooks/Cole. Sciences, School of Law and Social Sciences:
[31] Selamat, Z and Abdul-Kadir, H. (2012). “Attitude and patronage factors of bank customers in Malaysia: Muslim and non-Muslim views”, Journal of Islamic Economics, Banking and Finance, Vol. 8 No. 4, pp 87-100.
[32] Elsakit, Omer. (2017). Influences on the Development of The Libyan Banking Sector. IOSR Journal of Business and Management (IOSR-JBM). e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 19, Issue 11. PP 60-73.
[33] Sowunmi, F. A., Omigie, O. C., & Daniel, D. T. (2014). Consumers’ Perception on Ofada Rice in Ibadan North Local Government Area of Oyo State, Nigeria. Journal of Economics and Sustainable Development, 5(16), 78-86.
[34] Sulaiman Abdullah Saif Al Nasser, Joriah Muhammed, (2013) "Introduction to history of Islamic banking in Malaysia", Humanomics, Vol. 29 Issue: 2, pp.80-87.
[35] Thiyagaraj, V. (2015). A Study of Consumer Preference Towards Branded Tea in Tiruppur City. Research Paper (PG & Research Dept. Of Commerce, Chikkanna Government College, Tiruppur, India), 4(5, May 2015), (Retrieved 8/6/2015), http://theglobaljournals.com/gra/file.php?val=May_2015_1431349833__1431349877.pdf.
[36] Yoo, D. K., and Park, J. A. (2007). Perceived service quality: Analyzing relationships among employees, customers, and financial performance. International Journal of Quality & Reliability Management, 24(9): 908–926.
[37] Zainuddin, Y., Jahyd, N. and Ramayah, T. (2004), “Perception of Islamic banking: does it differ.