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IJSTR >> Volume 9 - Issue 9, September 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Factors Influencing The Customers’ Preferences On Libyan Islamic Banks

[Full Text]



Ismail Omar, Ashour; Albattat, Ahmad; S. M. Ferdous, Azam



Islamic Banks, Preference, Customer Preference



The success of Islamic banks and their presence in permanent competition requires constant care to study the bank's current and prospective clients. And recognize their desires and needs, also, to satisfy them as much as possible, by answering questions of the most important What are the factors determining the choice of customers to banks? The study aimed at identifying the factors affecting customer preferences of Islamic banks in Libya. Relying on quantitative research and based on the analytical approach by collecting data from a sample of (291) customers of the Jumhouria Bank in its Islamic branch, by using the questionnaire instrument, the study confirmed the positive impact of factors (Religiosity, Quality of service, Perception, Confidence) on customer preferences of Islamic banks, where the results confirmed that we find that the most influential factor on customer preference for Islamic banks is the factor of religiosity, as explained by (49.8%) of the change in customer preferences for Islamic banks, and then the confidence factor, where it explained the rate of (32.1%), and finally the weak factor perceptions of customers and their perception of Islamic banks by the interpretation of (6.9%).



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