International Journal of Scientific & Technology Research

Home About Us Scope Editorial Board Blog/Latest News Contact Us
10th percentile
Powered by  Scopus
Scopus coverage:
Nov 2018 to May 2020


IJSTR >> Volume 5 - Issue 7, July 2016 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

The Influence Of Destination Personality And Perceived Value On Destination Image In National Park Bunaken And Wakatobi

[Full Text]



Nursaban R. Suleman, Sucherly, Popy Rufaidah, Rina Novianti Ariawaty



destination personality, perceived value, destination images



The aim of this study was to test the concept destination personality, perceived value, and destination image. In particular, this study aims to determine how much influence destination personality and perceived value to destination image on marine tourism in Bunaken and Wakatobi National Park. This type of research is descriptive and verified. The survey was conducted using questionnaires to 223 tourists traveling in Bunaken and Wakatobi especially scuba diving activities. By analyzing using the SEM (structural equation model) with AMOS program. Descriptive research results indicate that the destination personality, perceived value owned marine tourism Bunaken and Wakatobi has been running very good, with the exception of the destination image is considered pretty good. While the research results verification that destination personality affect destination image with a standard deviation of 0.46 or effect (46%). Then the perceived value affects the destination image with the effect of a standard deviation of 0.30 (30%). Then the effect of simultaneous destination personality and perceived value to destination image with a standard deviation of 0.39 or (39%).



[1] Aaker, J. L. (1997). ‘Dimensions of Brand Personality’, Journal of Marketing Research, 34(3),

[2] Arikunto, S (2002). ‘Prosedur Penelitian’, Suatu Pendekatan Praktek. Jakarta: PT. Rineka Cipta.

[3] Baloglu, S., & McCleary, K.W. (1999a). ‘A model of destination image formation’. Annals of Tourism Research, 26(4), 868-97.

[4] Chen, C. and Phou, S., 2013. ‘A Closer Look at Destination: Image, Personality, Relationship and Loyalty’, Journal of Tourism Management, 36, 269-278.

[5] Çiğdem Unurlu and Selin Küçükkancabaş, 2013. ‘The Effects of Destination Personality Items on Destination Brand Image’. International Conference On Eurasian Economies. P.83-88

[6] Echtner, C., & Ritchie, J.R.B. (1991). ‘The meaning and measurement of destination image’. The Journal of Tourism Studies. 2 (2), 2-12.

[7] Ekinci, Y., and Hosany, S. (2006). ‘Destination personality: An application of brand personality to tourism destinations’. Journal of Travel Research, 45(2), 127-139.

[8] Hair et al. 1998. ‘Multivariat Data Analysis’. Seventh Edition Prentice Hall. New York

[9] Hosany, S., Ekinci, Y. and Uysal, M. (2007) ‘Destination Image and Destination Personality’. International Journal of Culture, Tourism and Hospitality Research, 1 (1), 62-81

[10] Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination image and destination personality: An application of branding theories to tourism places. Journal of Business Research, 59(5), 638-642.

[11] Jenkins, O. H. (1999). ‘Understanding and measuring tourist destination images’.The International Journal of Tourism Research, 1(1), 1–15.

[12] Milfelner, Snoj and Pisnik Korda (2009). ‘Percieved Quality, Percieved Value, Image and Satisfaction Interrelations of hotel Services: comparison of Tourists from Slovenia and Italy’. Drus. Istraz. Zagreb Vol. 20 No. 3 (113), 605-624.

[13] Mona Bouzari (2012). ‘Preliminary Study On Destination Attributes Of Northern Cyprus: Iranian Travellers; Perspective. Science in Tourism Management’. Eastern Mediterranean University. Gazimağusa, North Cyprus.

[14] Morgan, N. J., & Pritchard, A. (1999). ‘Tourism Promotion And Power: Creating Images, Creating Identities. Chichester: John Wiley & Sons.

[15] Pike, S., and C. Ryan (2004). ‘Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions.’ Journal of Travel Research, 42 (May): 333-42.

[16] Prayag G. (2007). ‘Exploring The Relationship Between Destination Image And Brand Personality Of A Tourist Destination: An Aplication Of Projective Techniques’. Journal of Travel and Tourism Research, Fall 111-130

[17] Qu, H., Kim, L. H., & Im, H. H. (2011). ‘A Model Of Destination Branding: Integrating The Concepts Of The Branding And Destination Image’. Tourism Management, 32 (3), 465–476.

[18] Reilly, M.D. (1990). ‘Free Elicitation Of Descriptive Adjectives For Tourism Image Assessment’.Journal of Travel Research. 28(4), 21-6.

[19] Seymour, KD (2012). ‘The Perceived Value Of Scuba Diving Tourists At A Marina Destination’.Tourism Management-North-West University, Potchefstroom Campus.

[20] Stepchenkova, S. & Morrison, A. M. (2008). ‘Russia’s Destination Image Among American Pleasure Travelers’. Tourism Management, 29, 548-560.

[21] Sweeney, J.C. & Soutar, G.N. 2001. Consumer perceived value: the development of a multiple item scale. Journal of retailing, 77:203-220.

[22] Yoon, Y. and Uysal, M. (2005), “An examination of the effects of motivation and satisfaction on destination loyalty: a structural model”, Tourism Management, Vol. 26, pp. 45-56.

[23] Zeithaml, V. A. (1988). Consumer Perceptions Of Price, Quality And Value: A Means-End Model And Synthesis Of Evidence, Journal of Marketing, vol. 52, July, pp. 2-22.