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IJSTR >> Volume 8 - Issue 7, July 2019 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Effective Lead Management In Higher Education Admission

[Full Text]



Srimathi H, Krishnamoorthy A



Lead Generation, Lead Nurturing, Lead Scoring, De-duplication, Predictive analysis, CRM, Content Strategy



The higher education institutions face stiff competition in student enrollment, thus make them to think like corporate marketers in lead generation and management. The challenge is on effective branding and proper systems to manage the leads for admission using specific market segments. Lead management systems are the digital tools to increase the promotion performance, reduce the drop-outs in conversion funnel, engage the candidates through monitoring multi-channels and provide relevant information with automated activities. The analytic operations track the lead quality and streamline lead generation. The critical success factor is to increase lead to enrollment. Despite the rapid technological growth, institutions are still making use of manual processes and disintegrated lead life cycle. The study focuses on effective lead management to provide positive performance and enrollment.



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