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Production Strategy Of Dreamers Radio In K-POP Vaganza Program In New Media Era
[Full Text]
AUTHOR(S)
Rana Mahirandari Hanin, Ebnu Yufriadi
KEYWORDS
Production Strategy, K-POP Vaganza Program, New Media
ABSTRACT
The purpose of this research was to identify Dreamers Radio production strategy in K-POP Vaganza program and how the strategy of the production team in designing the program to increase the number of listeners in new media era. The research method used qualitative method which will be explained descriptively with data obtained through in-depth interview about production stage and program strategy in connection with new media era. Based on the results of research can be analyzed that the media product is very instrumental in the process of pre-production, production, and post production. The program's production strategy in an effort to get closer to the target audience and increase the listener is also related to the selection, scheduling, promotion, and evaluation that are also closely related to the product and market share in the new media era. The result concluded that new media products are very helpful in the production strategy and design of the qualified K-POP Vaganza program that will lead to an increase in the number of listeners and remain the flagship program at Dreamers Radio.
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