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Implementation Of CSR Indonesia Menari Program By PT.Djarum
[Full Text]
AUTHOR(S)
Thalia Etira Putri Anditia, Astrid Haryanti
KEYWORDS
Corporate Social Responsibility, Strategic of Public Relations.
ABSTRACT
This research aimed to identify the Public Relation strategy that is implemented by PT. Djarum and also to identify how conscientious this company in applying Indonesia Menari as CSR Program of PT. Djarum. This research used a qualitative method in which data collection technique is observation, semi-structured interview, and documentation, that is examined using a case study. The result of the research indicated that Bakti Budaya Djarum Foundation uses PR Pencils strategy in implementing their CSR program. The result of the research also showed that PT. Djarum is at the top in the pyramid of measurement of the seriousness of implementing company CSR by Archie B. Carroll, in which it signifies that PT. Djarum implements the CSR program generously.
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