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The Role Of Stakeholder Relations In Building Brand Awareness (Study On Consumed Media Feedme.Id)
[Full Text]
AUTHOR(S)
Nadiya Damayasih, Gayes Mahestu
KEYWORDS
Stakeholder, Public Relations, Brand Awareness.
ABSTRACT
This research aimed to know the role of stakeholder relations in building brand awareness (study on consumed media feedme.id). The research method used for this study was qualitative and the methods of collecting data obtained by observation and structured interview as primary data and secondary data from literature study and company document. Analysis of data used coding data. The validity of data used triangulation of data source. This research shows that the role of stakeholder relations in building brand awareness is to maintaining relations with consumed media relations feedme.id, otherwise stakeholder relations is doing consumer, client, and media relations on Consumed Media Feedme.id
REFERENCES
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[3] R. Ruslan, Manajemen Public Relations & Media Komunikasi Konsep dan Aplikasi. Jakarta: PT Raja Grafindo Persada, 2014.
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