International Journal of Scientific & Technology Research

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IJSTR >> Volume 6 - Issue 7, July 2017 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

The Impact Of Self-Service Technology On Customer Satisfaction Of Online Stores

[Full Text]



Mohammad Sedighimanesh, Ali Sedighmanesh, Neda Ashghaei



self-service technology, perceived usefulness, perceived control, perceived comfort, perceived enjoyment, customer satisfaction



In today's business environment which unable to meet the needs of the customer without modern technology, providing quality and efficient services plays a critical role in attracting and maintain the customers. One of these attractive technologies is self-service services. Therefore, in this study Expectation-confirmation model in the context of IT has been employed to investigate the effect of self-service technology on customer satisfaction. This model is widely used in the field of online technology. This is a descriptive study and The data gathering tool is two technological questionnaires self-service and customer satisfaction that were distributed among 369 people of available customers of the online store of Tehran which have an electronic symbol,after confirming the validity and reliability. The analysis of research data was performed using spss21 and Amos 21 software and structural equation modeling indicated that all model assumptions have been confirmed, Conceptual model in the considered population is verified and has comprehensiveness.



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