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IJSTR >> Volume 6 - Issue 6, June 2017 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Family Planning Communication Strategy On Field Officer Used For Daily Planning Programme In Langkat District, Sumatra, Indonesia

[Full Text]



Lusiana Andriani Lubis, Haris Wijaya



family planning campaign, communication strategy, Langkat District



Communication strategy on family planning campaign is the interpretation on knowledge, attitude and practice theory (KAP theory) that commonly used in many health campaign programs in developing countries and advance countries in the world. This theory can also be applied for other programs such as agriculture, family planning, commercial, and society capacity building. The aims of this research are to described and analyzed communication strategy on family planning campaign by the field officer for family planning campaign, and also to find out all factors that can be the obstacle on family planning program in Sumatera Utara province, especially in Langkat District. The long term goal of this research is to find out the best method that can be done by the government in order to get people’s support. It can only be achieved if the program are transparant, clearly stated and on the perfect target. The population of the research are the field officer for family planning campaign (10 person) and also the citizen of Langkat District (10 person plus their husband/wife). All informants were being selected by purposive sampling technique. Observation, interview and Focus Group Discussion were also being held in order to get best result. Several results were shown: It showed that the better productive age couples receive information about family planning, the use of contraception (especially using injection and implant methods) among productive age couples is increasing. Biggest problem in Langkat District is that many of the family planning acceptors using short therm contraception method such as pill, condom and injection rather than long term contraception method such as IUD, implant or vasectomy/tubectomy. BKKBN (National Family Planning Coordinating Body) in Langkat District still need to improve many aspects on doing communication strategy on family planning campaign by the field officer for family planning campaign, especially in the low income productive age couples where the birth rate number is still high. Another thing they should do is to raising the number of supply for the contraception products such as pills and IUD.



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