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IJSTR >> Volume 6 - Issue 6, June 2017 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

The Effect Of Internal Stimulus On Posthaste Buying Behavior Of The Chain Store Customers (Case Study: Hyperstar)

[Full Text]



Farbod Souri



internal stimulus,posthaste buying behavior, impulsivity, fashion involvement, personal identity



The purpose of this study, is performing an empirical study in the field of marketing in order to investigate the effect of internal stimulus on posthaste buying behavior of the chain store customers.In this model, the effect of internal stimulus on posthaste buying behavior is investigated. To review research sample of 385 customers was selected as a stepwise clustering. Data gathered by standard questionnaire with 21 questions that its validity and reliability was confirmed and distributed among the statistical population. Data analysis was performed using descriptive statistics and inferential statistics. At the level of Descriptive statistics, indices such as frequency and frequency percentage were used and in inferential statistics, correlation methods, structural equation modeling, path analysis has been done using the spss and lisrel software. The results of the analysis showing the existence of a significant and positive impact of internal stimulus on posthaste buying behavior. In general, the ability of the Tehran Hyperstar chain store to increase customers posthaste buying must pay special attention to effective stimulus of customers (the impulsivity, the pleasure of shopping, fashion involvement, personal identity) (p<05/0).



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