Click Fraud Detection In Mobile Ads Served In Programmatic Exchanges

Programmatic inventory auction or Real Time Bidding is the latest buzz in the mobile advertisement industry. This concept refers to a real time auction held for mobile advertisement spots and bidders bidding for that spot to show their advertisement. For a programmatic exchange that conducts these auctions detecting advertisements that auto click becomes very important since click fraud can quickly degrade the quality of supply for the exchange. Click fraud robs advertisers of their connection to unique users / potential customers they might acquire. Click fraud nowadays is achieved with scripts to make it more legitimate and convincing.

REFERENCES

[1] http://techbeacon.com/how-avoid-click-fraud-todays-mobile-ad-economy.

[2] http://adexchanger.com/mobile/mobile-fraud-its-time-to-start-paying-attention/

[3] https://en.wikipedia.org/wiki/Click_fraud