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IJSTR >> Volume 2- Issue 4, April 2013 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Balanced Scorecard: A Paradigm Measure Of Business Strategy And Firm Performance

[Full Text]



Asa Romeo Asa, Navneel Shalendra Prasad, Maw Maw Htay



Keywords: - Balanced Scorecard, Business Strategy, Firm Performance, Innovation, Knowledge, Competitive Advantage, Profitability



Abstract: - Due to intensity of characteristics comprised in today's globalized markets whereby companies face fierce competition on a global scale which compel them to drive strategy to achieve firm performance objectives such as long-term profitability and customer loyalty. Balanced scorecard has become increasingly important strategic management tool that translates visions into profitable actions, particularly focusing on intangible assets such innovation, value chain, employee skills and knowledge levels, customer and supplier relationships, which are critical in providing the much-needed cutting-edge to an organizational setting. Therefore, this theoretical paper attempts to ascertain whether the implementation of a balanced scorecard as a paradigm measurement tool contributes to the improvement and synergy of business strategy and firm performance.



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