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International Journal of Scientific & Technology Research

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IJSTR >> Volume 11 - Issue 01, January 2022 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Entrepreneurship Competence In Improving Creative Industry Performance Through Financial Literacy Levels For Micro, Small And Medium Enterprises (Msmes)

[Full Text]

 

AUTHOR(S)

Edward, Mohammad Ihsan, Ade Perdana Siregar

 

KEYWORDS

Entrepreneurship Competence, Financial Literacy, Creative Industries.

 

ABSTRACT

The growth of the creative industry in Indonesia has become a pillar in the economy. This phenomenon has illustrated that human resources have the potential to be ready to compete abroad. The weak ability of creative industry players in knowledge, skills and attitudes towards finance can hinder the growth of creative industry entrepreneurs. The objectives of this study are: (1) To examine the influence of entrepreneurial competence on the performance of creative industries; (2) Assessing the influence of entrepreneurial competence on financial literacy; (3) Assessing the influence of financial literacy on the performance of creative industries; (4) Assessing the role of financial literacy to be able to mediate the effect of entrepreneurial competence on the performance of creative industries. The study population was the population of Micro, Small and Medium Enterprises in Jambi Province. The sample is 200 business actors in Jambi Province for more than 2 years running a business. The data method uses the data analysis method used with measurement of Structural Equation Modeling using the SmartPLS software. The results of the study show that (1) financial literacy shows a significant positive effect on the performance of the creative industry, increased performance must be supported by increased financial literacy; (2) entrepreneurial competence shows a significant positive effect on the performance of the creative industry, the better the competence of business actors, the better the performance; (3) entrepreneurial competence shows a significant positive effect on financial literacy, increasing entrepreneurial competence possessed by business actors, the better financial literacy owned by business actors; (4) financial literacy as a mediation of the influence of entrepreneurial competence shows a significant positive effect on the performance of the creative industry, financial literacy is considered a variable that strengthens entrepreneurial competence in decision making as an effort to improve the performance of a business.

 

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