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IJSTR >> Volume 11 - Issue 01, January 2022 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

A Review On The Relationship Between Strategic Responses And Competition By The Postal Corporation Of Kenya

[Full Text]



Rose Moraa Ogendi, Elijah Maronga



Postal Corporation of Kenya, Competitive advantage, Generic strategies, strategic response



Globalization has changed the way corporations carry out their businesses. With changes in technology and the availability of information to consumers, corporations have had to adopt strategies that enhance their competitiveness and encourage growth of business. The Postal Corporation of Kenya has not been left behind by the influence of globalization and changes in technology. The Corporation has seen a decrease in the volume of mail and parcels that it handles. With the changes in technology, the Postal Corporation of Kenya has faced a series of challenges and has been driven to re-invent to stay afloat in the service industry. However, the Corporation’s poor performance may be attributed to strategic responses to competition in the industry. Some of its competitors are service providers such as Wells Fargo, DHL, G4S courier services, Overseas courier, Easy Coach, and Guardian Coach. This paper seeks to assess some of the ways the corporation could re-invent itself to improve its competitive position. It seeks to provide alternative strategic responses to counter competition. The paper focuses mainly on diversification combined with Porter’s generic strategies of low-cost leadership, differentiation, and focus. A company may attain above average industry returns if it combines diversification with the generic strategies.



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